Our Manifesto

our vision

Our vision is to help create and live in a better world; one that develops stunning products without plastic, that chooses the finest ingredients without harming animals, that promotes healthy living without judgment.

We create luxurious products that are good to you and the planet. Within the beauty industry we have a responsibility to encourage the eradication of plastic packaging, to campaign for the end of animal cruelty and to promote the use of organic ingredients. You deserve high-performance, natural ingredients and the planet deserves only sustainable packaging materials and compassion towards animals and each other.

Cosmetics are intensely personal. They showcase your personality, tell your story and can enhance your self-confidence - but this should not come at a price to your health. Your skin is precious. It’s the exterior you present to the world and Juni’s identity as the “lip experts” means we will use only the best sustainable ingredients formulated with your skin health in mind.

We will always be transparent in our use of ingredients, the sourcing of materials, our practices and processes, our successes and the areas requiring improvement. We seek certification and verification from outside experts to instil trust, demonstrating honesty and commitment to our values. We promise to spend our money and use our resources wisely.

We are uncompromising in our philosophy to be as environmentally-friendly as possible. That means minimising our impact, treading lightly and encouraging conscious consumerism. We advocate buying less and buying well. This is why we want to help you to curate your own capsule collection of things you truly love.

For far too long the beauty industry has been dominated by large multinational corporations who have only one end game: profit. The industry has not been inclusive or fair and this has to change. We are ambitious in our desire to disrupt the beauty industry, seeking innovative ways to grow so that our voice can not only be heard but become louder.

As our team grows, we pledge to work fairly with a diverse group of people, to ensure we are creating products that can be used and enjoyed by everyone, no matter how you identify, your ethnicity or age.

So we begin our journey with our lipstick revolution - our plastic-free, infinitely recyclable, sustainable bullet and our unparalleled organic and vegan formula. But this is only the beginning. We will continue to learn and expand our expertise and we want to share our knowledge with you; to educate and empower you in your beauty and wellness choices.

We have a deep-rooted desire to build relationships with you - our Juni community. You are our greatest asset and advocate and you will help us to shape, build and nurture our ethical business. Join us in our passion to completely redefine the beauty industry.

Every time you spend money, you’re casting a vote for the kind of world you want. - Anna Lappé