Madeleine - Juni founder
As a make-up artist with experience in the film, fashion and advertising industries, Madeleine White has always educated herself about make-up and skincare ingredients. Throughout her career she has sought out products designed for sensitive skin, trying as much as possible to avoid fast-fix make-up that looks superficially good on camera but can trigger bad skin reactions. Working with a wide array of clients, and with ultra-sensitive skin herself, it soon became clear that even products labelled as ‘natural’ can sometimes still trigger a reaction.
Believing that sustainability should be at the heart of all brands, she was also unhappy that many ‘environmentally-friendly’ products still contained plastic components or weren’t fully recyclable. She also felt they were not up to par in their formulation and lacked sophistication and the touch of luxury she was looking for. Madeleine has brought together her knowledge as a make-up artist and her passion for the best ingredients to beauty.
"The environment and sustainability are vitally important to everyone at Juni. As a brand we're committed to doing our best." Madeleine White, Founder
Your own skin is sensitive. How does this influence Juni's formulations?I’ve always had very sensitive skin and food intolerances. Over the years I have learnt to manage this by taking great care with my diet and eating the best food I can. I also check in minute detail all the ingredients in any products I use. This lifelong ethos is an integral part of creating Juni's formulas. It is so important to me that Juni products contain the highest quality ingredients that are sustainably sourced and will work for everybody – even people like myself with the most sensitive skin.
Why is sustainability so important to you?It feels as if many brands want to stress their environmental credentials as a selling point. However, for me it’s not a marketing device, it’s my life and I am passionate about it. I have high standards and we’ve meticulously ensured the sustainability of all Juni’s ingredients, packaging and processes from start to finish – choosing the most sustainable options even when it is often more expensive and difficult to achieve. I refuse to compromise when it comes to sustainability and was adamant that Juni must be 100% plastic-free, so we had to innovate our own packaging.
What influences the design and concept of your packaging?We work with a team of fantastic product designers to design and develop our bespoke packaging. I love vintage make-up and we have taken inspiration from a 1930s silver lipstick case that I have in my collection. It takes months to trial different ideas and perfect our packaging. Refusing to use plastic is a real challenge in manufacturing, but we've proven that it can be done! We use aluminium to create our beautiful products. It looks beautiful and very luxurious whilst also being infinitely recyclable - it's the perfect material for us
“I refuse to compromise when it comes to sustainability and was adamant that Juni must be 100% plastic free, so we have to innovate our own packaging.” Madeleine White, Founder