The Benefits of Hyaluronic Acid
INGREDIENT SPOTLIGHT | HYALURONIC ACID
"...applying this ingredient topically can help to restore suppleness and keep things juicy, plump and firm..."
Hyaluronic acid (HA) sounds scary (and not like something you would particularly want to put on our skin), but it’s actually naturally occurring in our bodies, and an ingredient that we can all benefit from when applied topically.
HA as an ingredient in skincare and beauty products has massively grown in popularity over the past few years, and rightly so! Without sounding too science-y, here’s why…
HA is a humectant, which means it draws water to the skin and helps to prevent moisture loss – one molecule alone can hold up to 1000 times its own weight in water.
Unfortunately, the production of HA within our bodies diminishes with age, so applying this ingredient topically can help to restore suppleness and keep things juicy, plump and firm – helping to soften the look of fine lines and wrinkles and increase the elasticity of our skin. All skin types and ages can benefit from using hyaluronic acid.